Revenue capture

Riverside Pickleball Club

Live · Last 30 days

Opportunities · spotted by CourtStack+$1,600/mo on the table

New leagueWednesday midday dead zoneHigh confidence
Wed 2–4pm has been 70%+ open for 6 straight weeks — your emptiest recurring block. Launch a recurring midday beginners' league (DUPR 2.5–3.0) with SMS + email invites to the 31-member beginner segment.
SMSEmail
+$340/mo est.
Expand eventThursday DUPR Night is over-subscribedHigh confidence
16/16 full with a waitlist of 4 for three weeks running — demand exceeds capacity. Clone it to Court 4 as a second session and invite the waitlist first, then the 3.5–4.0 band.
SMS
+$280/mo est.
Win-back18 members past 45 days
A cohort of 18 members hasn't booked in 45+ days — beyond the standard win-back window. Run a two-touch win-back series (personal email, then SMS with a first-booking incentive).
EmailSMS
+$210/mo est.
PricingSunday mornings under-priced
Sun 8–11am fills by Thursday every week — it clears too fast at the current rate. Raise the Sunday-morning rate $4/hr with a member exemption; dynamic pricing defends the floor.
Email
+$190/mo est.
Upsell31 beginners, no lessons bookedHigh confidence
Your 2.5–3.0 segment plays weekly but 31 of them have never booked a lesson — the classic coaching gap. Offer a first-lesson intro pack ($45) via email + SMS, routed to your pros' open coaching blocks.
EmailSMS
+$420/mo est.
UpsellBall machine idle on weekday middays
The ball machine rents 3x/week but sits idle during the same midday blocks CourtStack is filling. Bundle a $25 machine add-on into midday booking confirmations and solo-player invites.
Email
+$160/mo est.

Recovered revenue

$5,610

+18% vs prior

Off-peak utilization

57%

+9 pts vs baseline

Bookings won

172

38 this week

Ad spend paused

6 days

courts were full

Recovered revenue by weekEmailSMSAdsPhone

W1W2W3W4

Off-peak utilization

Baseline 48%Now 57% (+9 pts)

Revenue by channel

Email · 81 bookings$2,468

SMS · 53 bookings$1,683

Ads · 31 bookings$1,290

Phone · 7 bookings$168

This week · 8am–10pmFilling now

Mon

Tue

Wed

Thu

Fri

Sat

Sun

11a

Booked organicallyFilled by CourtStackStill open

Upcoming playsReviewed by your CourtStack team

Thursday DUPR 3.5–4.0 inviteCourt 2 · Thu 7:30pm · Sends Thu 4:00pmScheduled

“Open 3.5–4.0 doubles slot Thursday 7:30 — first four to reply get it.”

Approved by Marcus (CourtStack)

Weekend lookalike ad refreshSat–Sun · all off-peak · Sends Fri 9:00amIn review

New creative: “Weekend court time in Riverside — book in two taps.” $40 cap.

Approved by Marcus (CourtStack)

Sunday midday flash offerSun 12–3pm · 6 slots · Sends Sat 10:00amScheduled

“Sunday lunchtime courts are quiet — grab one at the member rate.”

Approved by Marcus (CourtStack)

Campaign results7 plays this period

PlaySlotStatusRevenue

Tuesday 7pm win-back12 members · usual Tue players · 2d agoCourt 3 · Tue 7:00pmFilled+$144
Lapsed 30+ day nudge14 lapsed members · 3d agoAny off-peakRunning+$196
Friday clinic lookalikesLookalike · 5-mile radius · 5d agoFri 6:00pm · 4 spotsRunning+$540
Sunday midday flash offerActive members · off-peak openers · 6d agoSun 12–3pmFilled+$288
High-value regulars call-back6 members · 4+ visits/mo · 1w agoCourt 1 · Thu 8:00pmSent+$72
Beginner night waitlist buildDUPR 2.5–3.0 segment · queuedMon 6:00pm leagueApproved · queued—
Intro-lesson upsell — beginners31 members · DUPR 2.5–3.0, no lessons · 4d agoPro coaching blocks · Tue/ThuRunning+$360

Live activity

Court 3 · Tue 7pm bookedvia SMS · 2m ago+$36

Win-back email sent14 lapsed members · 11m ago

Meta ad pausedcourts full tonight · 26m ago

Court 1 · 8:30pm bookedvia email · 38m ago+$28

CourtStack reviewer approved 6 playsMarcus (CourtStack) · 1h ago

Ball machine add-on bookedwith Sun 1pm court · 1h ago+$25

Court 2 · Sun 2pm bookedvia Google ad · 2h ago+$32

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